Re: We have sold 3250 ST's and targeting 4500
Posted: Mon May 27, 2019 10:20 pm
Me and Norbs got our first season tickets as kids in 95 too.
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Agree with what you’re getting at.Esteban wrote: ↑Mon May 27, 2019 10:07 pmIf many people are using their kids season ticket in the way being described here (only using it for a limited number of games) the it essentially should be a different product.point nine one eight wrote: ↑Mon May 27, 2019 9:47 pmEstoban, You may have something there with the "kids season ticket"Esteban wrote: ↑Mon May 27, 2019 4:47 pm
I’m sure you’re correct about the 4 games. The £5 ones aside they happened to be two of the biggest games of the season.
Look, I understand the need to attract young supporters but I still think that anything under £100 for a season ticket is very reasonable. If you don’t use it then that’s your problem. Why buy a product that you know you aren’t going to use properly?
The argument of “kids don’t go to all games so their season tickets should be really really cheap” seems very bizarre to me.
Maybe introduce a “kids season ticket” which excludes weekday games and is only available in the family stand. Can charge a much reduced fee for this ticket and add the option of purchasing the midweek games for £5 a pop.
As a product a season ticket is something which gets you into 20+ matches. If lots of people are using it different for their kids (only going to 10 or so matches) then it seems a wildly illogical step to fix this by drastically lowering the cost of the product.
Surely it makes more sense to develop a product which caters to the way its being used. Maybe the kids season ticket is essentially a token for 10/15 games which you look and choose. You could set a deadline to request to use it for a certain game (let’s say up to 24 hours before kick off). If you miss the deadline the seat then becomes available for somebody else to purchase. This really would solve the issue of the “sold out” games as a load of tickets will become available within 24 hours before kick off, for general sale.
Logistically this may be impossible to arrange, but I’m just trying to think of a way to give kids the option to actually attend the game whilst preventing a wasted seat if they don’t.
from what I gather the argument is that a season ticket as it exists isn’t being used as the product it is. So why not create one which works!
I’ve always been a big fan of unallocated seating.CreamofSumYungGai wrote: ↑Mon May 27, 2019 10:23 pmAgree with what you’re getting at.Esteban wrote: ↑Mon May 27, 2019 10:07 pmIf many people are using their kids season ticket in the way being described here (only using it for a limited number of games) the it essentially should be a different product.point nine one eight wrote: ↑Mon May 27, 2019 9:47 pm
Estoban, You may have something there with the "kids season ticket"
As a product a season ticket is something which gets you into 20+ matches. If lots of people are using it different for their kids (only going to 10 or so matches) then it seems a wildly illogical step to fix this by drastically lowering the cost of the product.
Surely it makes more sense to develop a product which caters to the way its being used. Maybe the kids season ticket is essentially a token for 10/15 games which you look and choose. You could set a deadline to request to use it for a certain game (let’s say up to 24 hours before kick off). If you miss the deadline the seat then becomes available for somebody else to purchase. This really would solve the issue of the “sold out” games as a load of tickets will become available within 24 hours before kick off, for general sale.
Logistically this may be impossible to arrange, but I’m just trying to think of a way to give kids the option to actually attend the game whilst preventing a wasted seat if they don’t.
from what I gather the argument is that a season ticket as it exists isn’t being used as the product it is. So why not create one which works!
The suggestion of unallocated seating could get around this without being anywhere near as complicated, although obviously not as precise. The club would have an idea of how many would attend, then could sell on the remainder.
If there was unallocated seating, it would be simple. The expected no shows can be calculated based on the opposition and time of game and oversell accordingly. Airlines do this on flights with smaller less predictable numbers. It not guesswork, it’s statistics.
It’s a fair point, unallocated seating offers flexibility and demand forecasting is routine and sophisticated these days. The down side is that when people buy season tickets they have a set seat(s) which some may well like and arriving two minutes before KO don’t matter. You also get to know the people in seats around you and adds to the social aspect of the game too. Lot to be said for an allocated seat.RientO wrote: ↑Tue May 28, 2019 10:30 amIf there was unallocated seating, it would be simple. The expected no shows can be calculated based on the opposition and time of game and oversell accordingly. Airlines do this on flights with smaller less predictable numbers. It not guesswork, it’s statistics.
Also, you could just buy your season ticket in another stand which would be allocated.CreamofSumYungGai wrote: ↑Tue May 28, 2019 11:27 am You’ve gone from it being near impossible to routine in 2 posts.
Most games it wouldn’t be an issue, you’d generally sit in the same sort of areas anyway. And if you were really keen, you’d just have to get there a bit earlier. This is merely for the north stand we’re talking about here.
Near impossible with allocated seat numbers to routine without allocated seat numbers. Not a complex distinction. Issues are the same irrespective of the stand.CreamofSumYungGai wrote: ↑Tue May 28, 2019 11:27 am You’ve gone from it being near impossible to routine in 2 posts.
Most games it wouldn’t be an issue, you’d generally sit in the same sort of areas anyway. And if you were really keen, you’d just have to get there a bit earlier. This is merely for the north stand we’re talking about here.
We were already talking about unallocated seating, keep up felladOh Nut wrote: ↑Tue May 28, 2019 12:35 pmNear impossible with allocated seat numbers to routine without allocated seat numbers. Not a complex distinction. Issues are the same irrespective of the stand.CreamofSumYungGai wrote: ↑Tue May 28, 2019 11:27 am You’ve gone from it being near impossible to routine in 2 posts.
Most games it wouldn’t be an issue, you’d generally sit in the same sort of areas anyway. And if you were really keen, you’d just have to get there a bit earlier. This is merely for the north stand we’re talking about here.
If a kids season ticket was £99, for the first or the subsequent tickets, I wouldn't buy one. I'm pretty sure I wouldn't be alone.Cheshunto wrote: ↑Tue May 28, 2019 12:37 pm We need youngsters to come along on a regular basis but Season Tickets for £9 or £11 etc is way too cheap and these prices make it easy for kids to turn up once or twice a season.
On the other hand its expensive for a parent with 3 kids to buy them one each at say £99 plus their own ticket.
Why not, as I`ve posted above somewhere above here, charge the FIRST Child the £99, making sure the ticket has some value and is used, but make subsequent tickets a more affordable £25 each.
Kids probably won`t attend many midweek games so maybe we should just give them STs for weekends only ??
Its difficult to keep everyone happy, but we definitely need to encourage Kids to come along as our support is getting `older` every season.
I`m assuming that Kent Teague give tickets away when he does his speeches / visits to local schools etc
I think that Stevenage are giving a shirt away this season if a kid buys a ticket in their new stand................Its a good idea.CreamofSumYungGai wrote: ↑Tue May 28, 2019 1:22 pmIf a kids season ticket was £99, for the first or the subsequent tickets, I wouldn't buy one. I'm pretty sure I wouldn't be alone.Cheshunto wrote: ↑Tue May 28, 2019 12:37 pm We need youngsters to come along on a regular basis but Season Tickets for £9 or £11 etc is way too cheap and these prices make it easy for kids to turn up once or twice a season.
On the other hand its expensive for a parent with 3 kids to buy them one each at say £99 plus their own ticket.
Why not, as I`ve posted above somewhere above here, charge the FIRST Child the £99, making sure the ticket has some value and is used, but make subsequent tickets a more affordable £25 each.
Kids probably won`t attend many midweek games so maybe we should just give them STs for weekends only ??
Its difficult to keep everyone happy, but we definitely need to encourage Kids to come along as our support is getting `older` every season.
I`m assuming that Kent Teague give tickets away when he does his speeches / visits to local schools etc
If the issue with the kids tickets is that they're not being used enough, then even at £25 that wouldn't ensure they're utilised. I know it's a personal thing depending on your income but I'd say you've got to charge £50 or upwards to make sure only those who intend to use them regularly buy one.
Or you bring in something like I've already suggested - £50 or so for a ticket but if the kid attends a certain number of games, they get a free shirt for next season. You could have Theo in the North Stand taking a register to tick them off to add to the fun.
Orient used to give a lot of tickets to schools, maybe they still do judging by the youngsters in the east stand, but as my son isn't at school anymore, I can't be sure. Thing is a lot of those tickets don't get used, and the likes of me used to get them.
Say I'm like most north stand parents and spend £10 plus £40 on a shirt for each kid, £50 total spend. If the issue really is unused seats, then doing it this way will encourage them to attend.Cheshunto wrote: ↑Tue May 28, 2019 2:15 pmI think that Stevenage are giving a shirt away this season if a kid buys a ticket in their new stand................Its a good idea.CreamofSumYungGai wrote: ↑Tue May 28, 2019 1:22 pmIf a kids season ticket was £99, for the first or the subsequent tickets, I wouldn't buy one. I'm pretty sure I wouldn't be alone.Cheshunto wrote: ↑Tue May 28, 2019 12:37 pm We need youngsters to come along on a regular basis but Season Tickets for £9 or £11 etc is way too cheap and these prices make it easy for kids to turn up once or twice a season.
On the other hand its expensive for a parent with 3 kids to buy them one each at say £99 plus their own ticket.
Why not, as I`ve posted above somewhere above here, charge the FIRST Child the £99, making sure the ticket has some value and is used, but make subsequent tickets a more affordable £25 each.
Kids probably won`t attend many midweek games so maybe we should just give them STs for weekends only ??
Its difficult to keep everyone happy, but we definitely need to encourage Kids to come along as our support is getting `older` every season.
I`m assuming that Kent Teague give tickets away when he does his speeches / visits to local schools etc
If the issue with the kids tickets is that they're not being used enough, then even at £25 that wouldn't ensure they're utilised. I know it's a personal thing depending on your income but I'd say you've got to charge £50 or upwards to make sure only those who intend to use them regularly buy one.
Or you bring in something like I've already suggested - £50 or so for a ticket but if the kid attends a certain number of games, they get a free shirt for next season. You could have Theo in the North Stand taking a register to tick them off to add to the fun.
How about if the kid attends at least 50% of the games he gets a discount from the following years ticket ??
Maybe proof in the form of a book which Theo stamps every time the kid attends.......
These are all gimmicks, I know, but these kids are the future support.
Interestingly, the reason I started going to football was because my school used to run a 5-a-side club after school (a little weekly competition where you'd play in a team with your mates) and each week the best team would get tickets to a home game as a prize.CreamofSumYungGai wrote: ↑Tue May 28, 2019 2:59 pmSay I'm like most north stand parents and spend £10 plus £40 on a shirt for each kid, £50 total spend. If the issue really is unused seats, then doing it this way will encourage them to attend.Cheshunto wrote: ↑Tue May 28, 2019 2:15 pmI think that Stevenage are giving a shirt away this season if a kid buys a ticket in their new stand................Its a good idea.CreamofSumYungGai wrote: ↑Tue May 28, 2019 1:22 pm
If a kids season ticket was £99, for the first or the subsequent tickets, I wouldn't buy one. I'm pretty sure I wouldn't be alone.
If the issue with the kids tickets is that they're not being used enough, then even at £25 that wouldn't ensure they're utilised. I know it's a personal thing depending on your income but I'd say you've got to charge £50 or upwards to make sure only those who intend to use them regularly buy one.
Or you bring in something like I've already suggested - £50 or so for a ticket but if the kid attends a certain number of games, they get a free shirt for next season. You could have Theo in the North Stand taking a register to tick them off to add to the fun.
How about if the kid attends at least 50% of the games he gets a discount from the following years ticket ??
Maybe proof in the form of a book which Theo stamps every time the kid attends.......
These are all gimmicks, I know, but these kids are the future support.
I don't think that's what it's actually about tho - it's about maximising current revenues. Everything else about the way the club is now run backs that up.
Re:free tickets to schools, no issue with that but I guarantee you've got more chance of gaining a future fan for life by targeting the kids of current fans rather than random kids in local schools.(Not to say the club shouldn't be trying to bring in both).
Esteban wrote: ↑Tue May 28, 2019 3:28 pm
Interestingly, the reason I started going to football was because my school used to run a 5-a-side club after school (a little weekly competition where you'd play in a team with your mates) and each week the best team would get tickets to a home game as a prize.
Unfortunately, because i'm rubbish, it took me a while to win tickets but after going once I enjoyed it so much I asked my dad to take me back. The rest is history.
Back when I paid on the day it was not uncommon to see people selling tickets outside the ground. Often season tickets when a friend could make it. No issue with that, the ticket has been bought and paid for.
I used to leave the spare complimentary tickets I had in the pub or outside turnstile. Doubt many were used.
Every little helps as the slogan goes.CreamofSumYungGai wrote: ↑Tue May 28, 2019 2:59 pmSay I'm like most north stand parents and spend £10 plus £40 on a shirt for each kid, £50 total spend. If the issue really is unused seats, then doing it this way will encourage them to attend.Cheshunto wrote: ↑Tue May 28, 2019 2:15 pmI think that Stevenage are giving a shirt away this season if a kid buys a ticket in their new stand................Its a good idea.CreamofSumYungGai wrote: ↑Tue May 28, 2019 1:22 pm
If a kids season ticket was £99, for the first or the subsequent tickets, I wouldn't buy one. I'm pretty sure I wouldn't be alone.
If the issue with the kids tickets is that they're not being used enough, then even at £25 that wouldn't ensure they're utilised. I know it's a personal thing depending on your income but I'd say you've got to charge £50 or upwards to make sure only those who intend to use them regularly buy one.
Or you bring in something like I've already suggested - £50 or so for a ticket but if the kid attends a certain number of games, they get a free shirt for next season. You could have Theo in the North Stand taking a register to tick them off to add to the fun.
How about if the kid attends at least 50% of the games he gets a discount from the following years ticket ??
Maybe proof in the form of a book which Theo stamps every time the kid attends.......
These are all gimmicks, I know, but these kids are the future support.
I don't think that's what it's actually about tho - it's about maximising current revenues. Everything else about the way the club is now run backs that up.
Re:free tickets to schools, no issue with that but I guarantee you've got more chance of gaining a future fan for life by targeting the kids of current fans rather than random kids in local schools.(Not to say the club shouldn't be trying to bring in both).